The 10 commandments of investing

October 30, 2023

By Jessica Cook

In today’s world, with inflation threatening our wealth, investing wisely is paramount. Amid the constant chatter of market trends and predictions, the “10 Commandments of Investing” serve as timeless principles to guide you.

  1. Invest, don’t let inflation rob your wealth. 

  1. Become an owner, not a buyer.

Benefit from the growth and income of the world’s top companies.

  1. Embrace ‘compound interest’, the silent wealth builder, as an ally. 

  1. Welcome volatility. 

It’s not a bug, but a feature that fuels your returns. Shift your focus from temporary fluctuations to a permanent upward trend. 

  1. Predictions and market timings are illusions. 

Global exposure and patience is the key to harnessing natural financial growth. 


  1. Your behaviour dictates your returns. 

According to JP Morgan, it contributes 70% to overall returns.  


  1. Patience is profitable. 

As Warren Buffet says, “our favourite holding period is forever”.

  1. Silence the financial noise. 

The financial pundits and ‘knowledgeable’ friends often breed panic. Learn to tune them out. 


  1. Be an optimist. 

Optimism is the foundation of financial success. 

  1. Always have a plan. 

A clear plan guarantees informed decision making safeguarding your goals against market fluctuations. Never venture into an investment without it.

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