The 10 commandments of investing

October 30, 2023

By Jessica Cook

In today’s world, with inflation threatening our wealth, investing wisely is paramount. Amid the constant chatter of market trends and predictions, the “10 Commandments of Investing” serve as timeless principles to guide you.

  1. Invest, don’t let inflation rob your wealth. 

  1. Become an owner, not a buyer.

Benefit from the growth and income of the world’s top companies.

  1. Embrace ‘compound interest’, the silent wealth builder, as an ally. 

  1. Welcome volatility. 

It’s not a bug, but a feature that fuels your returns. Shift your focus from temporary fluctuations to a permanent upward trend. 

  1. Predictions and market timings are illusions. 

Global exposure and patience is the key to harnessing natural financial growth. 


  1. Your behaviour dictates your returns. 

According to JP Morgan, it contributes 70% to overall returns.  


  1. Patience is profitable. 

As Warren Buffet says, “our favourite holding period is forever”.

  1. Silence the financial noise. 

The financial pundits and ‘knowledgeable’ friends often breed panic. Learn to tune them out. 


  1. Be an optimist. 

Optimism is the foundation of financial success. 

  1. Always have a plan. 

A clear plan guarantees informed decision making safeguarding your goals against market fluctuations. Never venture into an investment without it.

Categories: Investing, Sustainable InvestingTags:

Let’s start the conversation

Online enquiry form

*We value your privacy. Read our privacy policy

Related posts

  • Published On: November 14, 2025|5 min read|

    The Hidden Risks of Going It Alone with Your Investments

    Many people start trading their life savings after reading a few investment books or watching online tutorials. Here’s why that can be dangerous — and when it’s perfectly fine to trade with spare money instead.

    Read more

  • Published On: October 16, 2025|4.6 min read|

    Hedging Strategies When Your Income, Investments, and Expenses Are in Different Currencies

    Practical hedging strategies for multi-currency investors: natural hedges, sensible hedge ratios, forwards, multicurrency cash buckets, and when to use hedged funds—so FX risk doesn’t derail your goals.

    Read more

  • Published On: October 9, 2025|9.3 min read|

    Offshore Bonds Explained: The Ultimate Guide to Tax Benefits, Trust Planning & Investment Flexibility

    Discover how offshore bonds work, their tax advantages, trust planning opportunities, charges, and whether they’re right for your financial plan.

    Read more

Get our latest financial blogs and articles straight to you inbox.

People Ask:

Who is Jessica Cook?2025-10-03T09:35:34+00:00

I’m a Chartered Member of the CISI and Partner at AES International, featured in the Times Guide to the UK’s Top-Rated Financial Advisers. I specialise in international financial planning and cross-border wealth management.

What kind of clients do you work with?2025-10-03T09:36:03+00:00

I work with UK residents and internationally mobile professionals, entrepreneurs, and families who need expert guidance on structuring, protecting, and growing wealth across borders.

What services do you provide?2025-10-03T09:36:35+00:00

I advise on investment management, cross-border planning, inheritance and estate structuring, and the use of tax-efficient vehicles.

Why work with Jessica Cook at AES International?2025-10-03T09:37:02+00:00

AES International is a Corporate Chartered firm, recognised for delivering evidence-based, fee-based financial advice. My approach combines integrity, discipline, and global expertise to help clients live well today while securing tomorrow.

In partnership with
AES International

Comprehensive Planning for UK Residents, Non-Doms and Expats worldwide

Jessica Cook Chartered MCSI | Partner at AES International
Financial Planner for UK Residents and Specialist in Cross-Border Wealth for International Professionals & Globally Mobile Families

Featured in

The information in this material is intended for the recipient’s background information and use only. It is provided in good faith and without any warranty or, representation as to accuracy or completeness. Information and opinions presented in this material have been obtained or derived from sources believed by AES to be reliable and AES has reasonable grounds to believe that all factual information herein is true as at the date of issue. It does not constitute investment advice, recommendation, or an offer of any services or products for sale and is not intended to provide a sufficient basis on which to make an investment decision. It is the responsibility of any persons wishing to make a purchase to inform themselves of and observe all applicable laws and regulations. Unauthorised reproduction or transmitting of this material is strictly prohibited. AES accepts no responsibility for loss arising from the use of the information contained herein.

‘AES’ refers to the AES Group’s separate but affiliated entities generally, rather than to one particular entity. These entities are AES Middle East Insurance Broker LLC registered with the UAE Ministry of Economy, United Arab Emirates, Licence no. 571368, and Commercial Registration no. 75162 and regulated by the UAE Central Bank license no. 189; AES Financial Services Limited, incorporated and registered in England and Wales with company number 06063185, authorised and regulated by the UK Financial Conduct Authority FRN: 464494; AES Financial Services (DIFC) Ltd, registered in the Dubai Financial Centre (DIFC) as a foreign company, license no.2128, and regulated by the Dubai Financial Services Authority (DFSA) Reference No F003476; AES International Limited, a private company incorporated and registered in the British Virgin Islands with company number 1839872; AES International Global Limited, a private company incorporated and registered in the British Virgin Islands with company number 1887885. Please visit our authorisations page for further information on regulation, redress and accessibility.

If you are outside the UK and we advise you or carry out other business, nearly all the rules, regulations and arrangements made under the UK regulatory regime (including the rules made by the FCA and the dispute resolution process provided by the UK Financial Ombudsman Service) will not apply to most aspects of the service you receive, such advice or business being provided from outside the UK. You should therefore clearly understand such rights and protection as are afforded in the jurisdiction where you receive advice. Local law, regulation and redress processes will apply in almost all cases, and will be different from that of the UK.

RISKS

Investments involve risks. The investment return and principal value of an investment may fluctuate so that an investment, when redeemed, may be worth more or less than the capital invested. Past performance is not a guarantee of future results. There is no guarantee strategies will be successful. For further information, please click here.

Privacy policy | Cookies | Authorisation and regulation | Sitemap

Web design in Kent by Luno

Go to Top